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Our views 31 July 2025

Bytes: Identifying structural long-term trends driving sustainable investing

4 min read

Atoms, bytes and genes represent our way of thinking about the evolution of the physical, digital and natural worlds, which constitute everything around us. Ample evidence suggests that trends in these areas will drive growth in the corporate world for many years to come.

In the second part of this three-part series, George Crowdy, Senior Fund Manager, looks at 'bytes' – representing investments into the digital world – and how this long-term trend is represented in our sustainable fund range

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